Factors Affecting Customer's Behavioral Intention to Use Online Food Delivery Services (OFDS)

  • Mohd Adib Izzat Mohd Nor Faculty of Hotel & Tourism Management, Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka, 110 Off Jalan Hang Tuah, 75350, Melaka, Malaysia.
  • Muhammad Fakhrul Aiman Wafli Faculty of Hotel & Tourism Management, Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka, 110 Off Jalan Hang Tuah, 75350 Melaka, Malaysia.
  • Nur Nabihah Zaharuddin Faculty of Hotel & Tourism Management, Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka, 110 Off Jalan Hang Tuah, 75350 Melaka, Malaysia.
  • Norfadhilah Mohd Akhuan Faculty of Hotel & Tourism Management, Universiti Teknologi MARA Cawangan Melaka Kampus Bandaraya Melaka, 110 Off Jalan Hang Tuah, 75350, Melaka, Malaysia.
Keywords: Online, Food delivery services, Behavioral intention, OFDS

Abstract

This study is conducted to investigate the factors determining the behavioral intention of using online food delivery services (OFDS) after the COVID-19 pandemic in Malaysia (perceived ease of use, price value, performance expectancy, and food safety risk perception). This study aims to determine the future intent to use online food delivery services after the COVID-19 pandemic in Malaysia. A total of 450 people involved during the online survey via the Google Form platform. Descriptive analysis and Pearson correlation analysis are used in this study. For the research findings, this study concludes that the perceived ease of use, price value, performance expectancy, and food safety risk perception have a significant relationship towards behavioral intention to use OFDS. All the result findings are being shown in this report.

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Published
2022-07-28
How to Cite
Mohd Nor, M. A. I., Aiman Wafli, M. F., Zaharuddin, N. N. and Mohd Akhuan, N. (2022) “Factors Affecting Customer’s Behavioral Intention to Use Online Food Delivery Services (OFDS)”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 7(7), p. e001598. doi: 10.47405/mjssh.v7i7.1598.
Section
Articles