A Capability Framework for Analyzing Corporate Social Responsibility Performance

  • Fazreena Mansor Faculty of Business and Management, Universiti Teknologi MARA Raub Cawangan Pahang, Malaysia.
  • Siti Hasziani Ahmad Faculty of Business and Management, Universiti Teknologi MARA Raub Cawangan Pahang, Malaysia.
  • Hamnah Che Hamzah Faculty of Business and Management, Universiti Teknologi MARA Raub Cawangan Pahang, Malaysia.
  • Syedda Fareeha Hussain Academy of Language Studies, Universiti Teknologi MARA Raub Cawangan Pahang, Malaysia.
Keywords: framework, corporate social responsibility, performance, genuine, public relation

Abstract

In the present aggressive world of competition, corporate social responsibility (CSR) strategies are becoming important weapons for organizations to perform well and achieve their goals. In this respect, organizations need to assess their CSR performance and improve their actions for a more genuine approach. We present an insightful framework to explain the effectiveness of CSR strategies by proposing four dimensions- weak versus strong, narrow versus broad, strategic versus genuine, and public relation (PR) profile versus no public relation (PR) profile. The proposed framework can be used to assess organizational CSR performance and as a decision tool for the CSR practices that should be improved especially in the wake of the Coronavirus (COVID-19) pandemic. The framework will also help devise ways and means to assist the nation to combat the repercussions of the slowdown and mitigate the after-effects of the pandemic by evaluating current CSR practices. Based on the proposed tool, a model of CSR management for genuine social change was developed to help organizations define its best practices and improve CSR actions.

Downloads

Download data is not yet available.

References

Aledo‐Ruiz, M. D., Martínez‐Caro, E., & Santos‐Jaén, J. M. (2022). The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image. Corporate Social Responsibility and Environmental Management, 29(3), 578-592.

Ali, H. Y., Danish, R. Q., & Asrar‐ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166-177.

Amrulloh, D., Sulastri, S., & Firmansyah, R. (2020). The Meaning of Corporate Social Responsibility (CSR): A Phenomenological Study in PT. Sejahtera Usaha Bersama Jombang. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 3(2), 37-45.

Anastasia, O. (2016). What is not CSR: extremes of CSR perception in the world of business and strategic view on it in the era of conscious capitalism. Review of Business and Economics Studies, 2, 83-94.

Arevalo, J. A., & Aravind, D. (2011). Corporate social responsibility practices in India: approach, drivers, and barriers. Corporate Governance: The international journal of business in society, 11(4), 399-414.

Argenti, P. A., & Druckenmiller, B. (2004). Reputation and the corporate brand. Corporate reputation review, 6(4), 368-374.

Barich, H., & Kotler, P. (1991). A framework for marketing image management. MIT Sloan Management Review, 32(2), 94.

Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business ethics, 85(2), 257-272.

Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of marketing, 61(1), 68-84.

Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & society, 38(3), 268-295.

Chanakira, M. (2019). Csr engagement by zimbabwean smes. African Journal of Business Ethics, 13(1).

Chang, R., Zillante, G., Zhao, Z., & Zuo, J. (2015). Research on sustainability and construction firms: current status and future agenda. In ICCREM 2015 (pp. 310-317).

Choi, S., & Aguilera, R. V. (2009). CSR dynamics in South Korea and Japan: A comparative analysis. In Corporate Social Responsibility. Edward Elgar Publishing.

Committee for Economic Development. (1971). Social responsibilities of business corporations. Committee for Economic. p.16

Davis, K. (1960). Can business afford to ignore social responsibilities?. California management review, 2(3), 70-76.

Duman, D. U., Giritli, H., & McDermott, P. (2016). Corporate social responsibility in construction industry: A comparative study between UK and Turkey. Built Environment Project and Asset Management, 6(2).

Elmualim, A. (2017). CSR and sustainability in FM: evolving practices and an integrated index. Procedia Engineering, 180, 1577-1584.

Fatma, M., & Khan, I. (2022). An investigation of consumer evaluation of authenticity of their company's CSR engagement. Total Quality Management & Business Excellence, 33(1-2), 55-72.

Flavian, C., Guinaliu, M., & Torres, E. (2005). The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking. Internet Research, 15(4), 447-470.

Gill, R. (2015). Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review. Public relations review, 41(5), 662-674.

Golob, U., & Bartlett, J. L. (2007). Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia. Public relations review, 33(1), 1-9.

Goodpaster, K. E. (2007). Conscience and Corporate Culture. MA: Blackwell Publishing.

Habek, P., & Wolniak, R. (2015). Factors influencing the development of CSR reporting practices: Experts’ versus preparers’ points of view. Engineering Economics, 26(5), 560-570.

Lee, S. S., Kim, Y., & Roh, T. (2019). Modified pyramid of CSR for corporate image and customer loyalty: Focusing on the moderating role of the CSR experience. Sustainability, 11(17), 4745.

Liao, P. C., Xia, N. N., Wu, C. L., Zhang, X. L., & Yeh, J. L. (2017). Communicating the corporate social responsibility (CSR) of international contractors: Content analysis of CSR reporting. Journal of Cleaner Production, 156, 327-336.

Liao, P. C., Shih, Y. N., Wu, C. L., Zhang, X. L., & Wang, Y. (2018). Does corporate social performance pay back quickly? A longitudinal content analysis on international contractors. Journal of Cleaner Production, 170, 1328-1337.

Loosemore, M. (2016). Social procurement in UK construction projects. International journal of project management, 34(2), 133-144.

Maduro, S., Fernandes, P. O., & Alves, A. (2018). Management design as a strategic lever to add value to corporate reputation competitiveness in higher education institutions. Competitiveness Review: An International Business Journal, 28(1), 75-97.

Mahmood, A., & Bashir, J. (2020). How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR. International Journal of Engineering Business Management, 12, 1847979020927547.

Mansor, F., Hashim, H., Mohamad, S. A., Azer, I., & Azudin, M. Z. M. (2021). Understanding Community Needs for Better Corporate Social Responsibility in Pulau Pinang and its Educational Implications: CSR and its Educational Implications. Intellectual Discourse, 29(2).

Matten, D., & Moon, J. (2020). Reflections on the 2018-decade award: The meaning and dynamics of corporate social responsibility. Academy of management Review, 45(1), 7-28.

McGuire, J. W. (1963). Business and Society. McGraw-Hill. New York, NY.

McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of management studies, 43(1), 1-18.

Mulki, J. P., & Jaramillo, F. (2011). Ethical reputation and value received: customer perceptions. International Journal of Bank Marketing, 29(5), 358-372.

Nainggolan, I. J., & Handoyo, S. (2019). The Influence of Corporate Social Responsibility (CSR) Disclosures on Corporate Financial Performance with Industrial Types as Moderating Variables. Journal of Accounting Auditing and Business, 2(1), 64-73.

Navickas, V., & Kontautienė, R. (2011). Influence of corporate philanthropy on economic performance. Business: theory and practice, 12(1), 15-23.

Öberseder, M., Schlegelmilch, B. B., & Gruber, V. (2011). “Why don’t consumers care about CSR?”: A qualitative study exploring the role of CSR in consumption decisions. Journal of business ethics, 104(4), 449-460.

Panagiotopoulos, I. (2021). Novel CSR & novel coronavirus: Corporate social responsibility inside the frame of coronavirus pandemic in Greece. International Journal of Corporate Social Responsibility, 6(1), 1-12.

Peng, Y., Zhang, X., van Donk, D. P., & Wang, C. (2022). How can suppliers increase their buyers’ CSR engagement: the role of internal and relational factors. International Journal of Operations & Production Management, 42(2), 206-229.

Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing sustainable business (pp. 323-346). Springer, Dordrecht.

Ramón-Llorens, M. C., García-Meca, E., & Pucheta-Martínez, M. C. (2019). The role of human and social board capital in driving CSR reporting. Long Range Planning, 52(6), 101846.

Salifu Mohammed. (2020). Components, Theories and The Business Case for Corporate Social Responsibility. International Journal of Business and Management Review, 8(2), 44. https://doi.org/10.37745/ijbmr.vol8.no2.2020

Shi, Y., Xue, X., & Li, C. (2015). Measuring the CSR of construction enterprises: a literature review. ICCREM 2015, 961-966.

Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658-672.

van den Heijkant, L., & Vliegenthart, R. (2018). Implicit frames of CSR: The interplay between the news media, organizational PR, and the public. Public relations review, 44(5), 645-655.

Xue, K., Yu, M., & Xu, S. (2019). Corporate social responsibility and Chinese family-owned small-and medium-sized enterprises. Social Behavior and Personality: an international journal, 47(3), 1-14.

Zeimers, G., Anagnostopoulos, C., Zintz, T., & Willem, A. (2018). Corporate social responsibility (CSR) in football: Exploring modes of CSR implementation. In Routledge handbook of football business and management (pp. 114-130). Routledge.

Zeimers, G., Lefebvre, A., Winand, M., Anagnostopoulos, C., Zintz, T., & Willem, A. (2021). Organisational factors for corporate social responsibility implementation in sport federations: a qualitative comparative analysis. European Sport Management Quarterly, 21(2), 173-193.

Zhou, Z., & Mi, C. (2017). Social responsibility research within the context of megaproject management: Trends, gaps, and opportunities. International Journal of Project Management, 35(7), 1378-1390.

Zu, L., & Song, L. (2009). Determinants of managerial values on corporate social responsibility: Evidence from China. Journal of Business Ethics, 88(1), 105–117.

Published
2022-08-28
How to Cite
Mansor, F., Ahmad, S. H., Che Hamzah, H. and Hussain, S. F. (2022) “A Capability Framework for Analyzing Corporate Social Responsibility Performance”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 7(8), p. e001708. doi: 10.47405/mjssh.v7i8.1708.
Section
Articles

Most read articles by the same author(s)