A Study of Values and Leadership Characteristics of Educational Leaders of a Private University in Thailand

  • XiaoYao Yue Assumption University, Thailand
Keywords: values, leadership characteristics, educational leader, private university


This article uses a content analysis method to study fifteen commencements from educational leaders in a private university in Thailand. In order to explore the values addressed by these fifteen speeches and to determine the leadership characteristics of the educational leaders in a private university in Thailand. The paper includes five parts. Firstly, the author introduce the background and show the objectives of this research. Second is reviewing the related theories based on educational leadership, ethical leadership, value-based leadership and leadership characteristics in education. The third part refers to the methodology of content analysis and the procedure. Forth part contains discussion and findings based on research objectives and content analysis results of fifteen speeches, the values are pointed out by the educational leaders related to ethics, abilities and balance work and life. And the leadership characteristics contains ethical leadership and values-based leadership. Last part is a summary and recommendation.

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How to Cite
Yue, X. (2019) “A Study of Values and Leadership Characteristics of Educational Leaders of a Private University in Thailand”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 4(2), pp. 43 - 50. doi: https://doi.org/10.47405/mjssh.v4i2.183.