Understanding Blood Donor Intention: Towards Sustainable Blood Supply in Malaysia
Malaysia is facing a shortage of blood supply despite blood donation campaigns and drives; the number of donors remains low. Understanding donors and potential donors will provide a basis to develop effective approaches of reaching them. Therefore, this study was conducted to identify specific socio-demographic characteristics and factors influencing the intention to donate blood among working adults in Malaysia. Driven by positivist approach and based on the Theory of Planned Behaviour, data were collected from 295 working adults. The data was analysed using Partial Least Square Structural Equation Modelling (PLS-SEM) approach. The findings indicated that attitude, subjective norms and perceived behavioural control are the predictors for working adult’s intention to donate blood. The results revealed are believed to be valuable for the National Blood Centre to develop strategies to motivate, recruit and sustain sufficient number of blood donors. It is suggested that future studies should explore donor’s perception and expectation to identify factors that have positive or negative effects on their motivation or have already deterred them from donating blood.