The Effectiveness Dimension of Training Initiatives on the Competitiveness and Sustainability of Micro-Asnaf Entrepreneurs.

Mohd Sirajuddin Siswadi Putera Mohamed Shith; Muhammad Syahrul Deen Ahmad Rosli; Mohammad Hasif Yahya; Memiyanty Abdul Rahim; Mohamad Afandi Md Ismail

doi:10.47405/mjssh.v8i10.2576

Mohd Sirajuddin Siswadi Putera Mohamed Shith Academic of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
Muhammad Syahrul Deen Ahmad Rosli Academic of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
Mohammad Hasif Yahya Academic of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
Memiyanty Abdul Rahim Faculty of Administrative Science and Policies Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
Mohamad Afandi Md Ismail Academic of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.

DOI: https://doi.org/10.47405/mjssh.v8i10.2576

Keywords: Asnaf Micro-entrepreneurs, Entrepreneurial training, Business sustainability, Competitiveness, Entrepreneurial support, PLS-SEM

Abstract

The aim of this research study is to assess the effectiveness of training initiatives on the competitiveness and sustainability of Asnaf Micro-entrepreneurs (UMA). Asnaf Micro-entrepreneurs represent a vulnerable group that requires support and intervention to enhance their capabilities and entrepreneurial competitiveness. This study employs a quantitative research approach and collects data from a sample of n = 308 UMA participants who have undergone various training programmes. The Partial Least Squares Structural Equation Modelling (PLS-SEM) technique is used to analyse the data. The research findings reveal a significant positive relationship between different dimensions of training and the competitiveness of UMAs. Firstly, knowledge and skill development shows a significant positive effect on UMAs competitiveness, emphasising the importance of equipping UMAs with the necessary knowledge and expertise. Secondly, mindset and attitude formation is found to significantly influence UMA competitiveness, highlighting the role of fostering a growth-oriented mindset and a positive attitude in entrepreneurial success. Thirdly, networking initiatives and collaboration is proven to have a significant positive relationship with UMA competitiveness, highlighting the importance of nurturing networks, partnerships, and collaboration opportunities. Fourthly, access to resources and support demonstrates a significant positive effect on UMA competitiveness, emphasising the importance of providing UMA with adequate resources and support mechanisms.

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