Impact of Communication to Culture Values of Buton Sultanate in the Coastal Communities in Buton Regency Southeast Sulawesi Province Indonesia
The research was conducted in two sub district of Buton regency namely Pasar Wajo and Siotapina. The major objective of the research was to determine impact of communication to culture values of Buton sultanate in the coastal communities in Buton regency Southeast Sulawesi Province – Indonesia. Specifically, the research to determine impact of television to the knowledge of respondent used to obtain culture values of Buton sultanate messages among the coastal people in Buton regency, to determine the frequency and duration of media used to obtain knowledge of culture value messages among the coastal people in Buton regency. The differentiation between selected of interpersonal communication variable with the knowledge on culture values of Buton sultanate of respondents both of sub district in Buton regency were also included as the objective of this research. The sub district were selected base on their population density. Respondents were personally interview using structured questionnaires. Samples of 99 respondents from the area namely 50 respondents of Pasar Wajo sub district and 49 repondents from Siotapina sub district , which the both sub district were in coastal area , exposed mass media , interpersonal communication, group communication to the knowledge on culture values of Buton sultanate . The result indicated that most of the respondent in both sub district in Buton regency have high level of knowledge in receiving culture values of Buton sultanate messages . Status of knowledge which was supposed to be highly influenced by the degree of exposed to the various television channel used was also proven in this research.
A. Graeff, J. John, E. E., Elizabeth, M.B. (1993). Communication and Behavior Change. San Francisco Jossey - Bass Inc.
Abu, H. Musa. (1993 ). Media Selection for Knowledge Transfèr : Theory and Practice Among Malaysian Agricultural Extension Agencies. Ph.D Dissertation the Florida State University.
Alvarez, J.R (1990 ). Infomation Scenario in Developing World. Proceeding of the Forty - Sixth Federation International Information Documentation ( FID). The Netherlands Printed
Bagea, Ishak 2015. Implementation values Buton Culture in Leadership of government at Baubau city. Kandai journal volume 12.no.2 November 2016, Page 297 -308.
Biagi, S. ( 2001 ). Media Impact an Introduction to Mass Media Wadsworth, a division of Thomson Learning, Inc.USA.
Dominick, J.R. ( 1996 ) The Dynamic of Mass Communication . Fifth Edition. USA. The McGraw –Hill Companies, Inc.
Rogers, E.M. (1973.) Diffusion and Innovation , New York. The Free Press. A Division of Macmillan P. Co.Inc.ublishing
Rogers, E.M and L.Svenning (1969) Modernization among Peasents: The impact of Communication. New York: Holt, Rinehart and Winston.
Rachmat, J. ( 1984 ). Methods of Communication Research .Yogyakartta: PT Remaja Rosdakarya Andi Offset.
Statistic of Buton Regency, ( 2017 ). Buton Press.
Tan, A.S. ( 1981). Mass Communication Theories and Research. Columbus, Ohio: Grid Publishing Inc.