Critical Success Factors for Adopting Corporate Social Responsibility in the Malaysian Hotel Industry

Fazreena Mansor; Mohd Samsuri Ghazali; Fadli Dali; Roslina Ali; Ratha Krishnan Suppiah; Noor Affeeda Ramli

doi:10.47405/mjssh.v9i9.2982

Fazreena Mansor Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.
Mohd Samsuri Ghazali Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.
Fadli Dali Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.
Roslina Ali Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.
Ratha Krishnan Suppiah Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.
Noor Affeeda Ramli Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Pahang Kampus, Felda Krau, 27600 Raub, Pahang, Malaysia.

DOI: https://doi.org/10.47405/mjssh.v9i9.2982

Keywords: Critical success factors, Corporate social responsibility, Malaysian hotels, Nominal Group Technique

Abstract

Corporate social responsibility (CSR) is becoming more highly regarded in the hotel sector as a strong weapon in promoting sustainable economic development and addressing ethical concerns. Nevertheless, there is a limited knowledge of the notion of CSR in the hotel business, as well as how to effectively implement it. This study seeks to understand the views and recommendations of experts regarding the key elements of that are essential for the effective implementation of CSR in the hotel industry. This study uses the NGT method as the main method of the study. A panel of ten highly skilled Malaysian industry practitioners and academics was convened. The data were descriptively collected and analyzed, and they were weighted according to ranking (1-3, lowest to highest priority) of domain. The rationale for the choices were analyzed thematically. The domain of "financial resources," "top management support," "employees’ education and training on CSR," and " managerial or internal skills on CSR” was recommended as the preferred measure of time period over which the domains were rated. The adoption of these recommendations will help standardize approaches to improving the CSR practices particularly in the Malaysian hotels.

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