Understanding the Landscape of Innovation and Entrepreneurship Among College Students

  • Yuanrui Chen Faculty of Business and Management, Universiti Teknologi MARA, Sabah Branch, 88200, Kota Kinabalu, Sabah, Malaysia.
  • Noorziah Mohd Salleh Faculty of Business and Management, Universiti Teknologi MARA, Sabah Branch, 88200, Kota Kinabalu, Sabah, Malaysia.
Keywords: College Students, Innovation and Entrepreneurship education, Entrepreneurial awareness, Entrepreneurial ability

Abstract

The engagement of university students in rural innovation and entrepreneurship is widely recognized as a strategy to improve job prospects and stimulate the vitality of rural innovation and entrepreneurship. This research endeavor seeks to examine the students at China University who have pursued entrepreneurship, with the aim of investigating the practical strategies that college students may adopt in the realm of innovation and entrepreneurship. A total of 460 respondents were surveyed using a self-administered questionnaire, employing a quantitative research approach. The collected data were subsequently analyzed using the SPSS22.0 software. The findings reveal a positive correlation between college students' inclination towards innovation and entrepreneurship and their level of education.

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Published
2024-09-30
How to Cite
Chen, Y. and Mohd Salleh, N. (2024) “Understanding the Landscape of Innovation and Entrepreneurship Among College Students”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 9(9), p. e002992. doi: 10.47405/mjssh.v9i9.2992.
Section
Articles