Analysis of the Meaning in Serving The Yellow Glutinous Rice in the Custom of the Tidung Community, Sebatik Island, Sabah
The Adat Bebantang is the implementation of a stage of customs in the marriage of the Tidung ethnicity in Sebatik Island, Sabah. This custom generally refers to the newly married couple who are seated on a mattress (marital dais) while the bridal party will feast together near the newlyweds. At the same time, yellow glutinous rice will be served to the newlyweds. This is because yellow glutinous rice is a compulsory serving in the Adat Bebantang custom which emphasizes on the five main aspects namely color, type of mold, materials and decorations as well as the containers used in the food preparation process. The objective of the study is to analyze the meaning of the yellow glutinous rice in the implementation of the Adat Bebantang from the non-verbal communication perspective. The study uses an ethnographic approach with the researcher participating in the custom performed. Data is obtained through in-depth interviews with key informants, beautician and customs practitioners. The study area is located in Kampung Mentadak Baru, Sebatik Island, Tawau, Sabah. Data analysis explains that the yellow glutinous rice is translated through the shape, color and manner of serving the dishes during the execution of the custom bringing about the meaning of love, Islamic symbolism, happiness, and fertility.