Optimizing Projection Mapping in Cultural Tourism through Ryan's Interactive Narrative Framework
Abstract
This paper investigates how Marie-Laure Ryan's interactive narrative framework is used to optimize projection mapping technology in cultural tourism. Through an in-depth examination of four interaction modes, internal-exploratory, internal-ontological, external-exploratory, and external-ontological, this study evaluates the contribution this framework can make toward strengthening the coherence of narratives and deepening visitor engagement in projection mapping-based exhibitions. Four case studies of the cultural heritage sites are used to demonstrate how integrating Ryan's framework, with its benefits and limitations, contributes to the development of a more effective and memorable cultural tourism experience through the enhancement of visitor interaction and educational value.
Downloads
References
Azuma, R. T. (1997). A survey of augmented reality. Presence: Teleoperators and Virtual Environments, 6(4), 355–385. https://doi.org/10.1162/pres.1997.6.4.355
Barber, G., Marcos, L., Accuosto, P., & García Amen, F. (2017). Interactive projection mapping in heritage: The Anglo case. In Proceedings of the 17th International Conference on Computer-Aided Architectural Design Futures (CAAD Futures 2017) (pp. 337–348). Istanbul, Turkey.
Barbiani, C., Guerra, F., & Pasini, T. (2018). Video Projection Mapping for Cultural Heritage. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLII-2, 77–81. https://doi.org/10.5194/isprs-archives-XLII-2-77-2018
Beck, J., & Jung, T. (2019). Immersive technologies for tourism: A systematic review. Information Technology & Tourism, 22(1), 29-60. https://doi.org/10.1007/s40558-020-00181-2
Chatzigrigoriou, P., & Koutsabasis, P. (2022). Conveying intangible cultural heritage in museums with interactive storytelling and projection mapping: The case of the Mastic Villages. Heritage, 5(2), 1024-1049. https://doi.org/10.3390/heritage5020056
Chrysanthi, A., Katifori, A., Vayanou, M., & Antoniou, A. (2021). Place-based digital storytelling: The interplay between narrative forms and the cultural heritage space. In M. Shehade & T. Stylianou-Lambert (Eds.), Emerging technologies and the digital transformation of museums and heritage sites. RISE IMET 2021. Communications in Computer and Information Science (Vol. 1432, pp. 136–147). Springer, Cham. https://doi.org/10.1007/978-3-030-83647-4_9
Elashmawy, R. (2020). The use of historical architecture in interactive performances using the 3D projection mapping. Journal of Arts & Architecture Research Studies, 1(2), 134–148. https://doi.org/10.47436/jaarsfa.v1i2.69
Georgescu Paquin, A. (2020). Heritage mediation through projection mapping. In D. Schmitt, M. Thébault, & L. Burczykowski (Eds.), Image beyond the screen (pp. 177-196). ISTE Ltd and John Wiley & Sons, Inc. https://doi.org/10.1002/9781119706847.ch11
iF Design. (2015). Time Machine - Interactive Installation. iF Design Award. Retrieved from https://ifdesign.com/en/winner-ranking/project/time-machine/147552
Iwai, D. (2017). Projection Mapping Technologies for AR. Proceedings of International Display Workshops, 1076-1078. https://doi.org/10.48550/arXiv.1704.02897
King, L., Stark, J. F., & Cooke, P. (2016). Experiencing the digital world: The cultural value of digital engagement with heritage. Heritage & Society, 9(1), 76-101. https://doi.org/10.1080/2159032X.2016.1246156
Kraftwerk Living Technologies. (2014). Time Machine - Wuxi. Kraftwerk Living Technologies. Retrieved from https://www.kraftwerk.at/reference/time-machine-wuxi/
Kryvuts, S. V. (2023). Inclusive direction in the formation of an interactive exposition of the modern museum as a presenter of cultural and educational activities. In Aктуальні проблеми розвитку українського та зарубіжного мистецтв: культурологічний, мистецтвознавчий, педагогічний аспекти (pp. 229-233). Liha-Pres. https://doi.org/10.36059/978-966-397-317-3-64
Li, H., & Ito, H. (2023). Visitor’s experience evaluation of applied projection mapping technology at cultural heritage and tourism sites: The case of China Tangcheng. Heritage Science, 11(52). https://doi.org/10.1186/s40494-023-00898-4
Liu, Y. (2020). Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: A case study of the old town, Zuoying. Built Heritage, 4(1), Article 14. https://doi.org/10.1186/s43238-020-00016-4
Liu, Y., & Lin, H.-W. (2021). Construction of Interpretation and Presentation System of Cultural Heritage Site: An Analysis of the Old City, Zuoying. Heritage, 4(1), 316-332. https://doi.org/10.3390/heritage4010020
Mikolajewska, S. (2023). Video mapping for cultural heritage: State of the art and future developments. In D. Villa & F. Zuccoli (Eds.), IMG 2021, Lecture Notes in Networks and Systems (Vol. 631, pp. 18-26). Springer. https://doi.org/10.1007/978-3-031-25906-7_3
Nikolakopoulou, V., Printezis, P., Maniatis, V., Kontizas, D., Vosinakis, S., Chatzigrigoriou, P., & Koutsabasis, P. (2022). Conveying intangible cultural heritage in museums with interactive storytelling and projection mapping: the case of the mastic villages. Heritage, 5(2), 1024-1049. https://doi.org/10.3390/heritage5020056
Regeneration of Historic Sites. (2018, July 16). Kaohsiung AR + VR experience of Zuoying old town history [Image]. https://rhs.boch.gov.tw/rhs/news_D.aspx?id=197
Rodrigues, A., Campos, P., & Cabral, D. (2020). Increasing the museum visitor’s engagement through compelling storytelling based on interactive explorations. In M. Rauterberg (Ed.), Culture and Computing. HCII 2020. Lecture Notes in Computer Science (Vol. 12215). Springer, Cham. https://doi.org/10.1007/978-3-030-50267-6_19
Ryan, M. L. (2006). Avatars of story (Vol. 17). University of Minnesota Press.
Spallazzo, D., & Ceconello, M. (2021). ICS materials for exhibit design. In V. Rognoli & V. Ferraro (Eds.), Interactive, connected, and smart materials (pp. 157-162). FrancoAngeli. https://doi.org/10.36059/9788835115649
Tamschick Media+Space. (2014). Time Machine - Helv Relics Museum. Tamschick Media+Space. Retrieved from https://tamschick.com/project/time-machine-helv-relics-museum
Tangcheng Official Website. (n.d.). Tangcheng [Image]. Retrieved from http://www.zgtcly.com/index.php
