Packaging Innovation Practices Among Micro Entrepreneurs in Selangor
This article aims to describe the innovation practices of product packaging among micro entrepreneurs under the guidance of agencies in the state of Selangor. About 40 micro entrepreneurs in the food industry in Selangor were taken as a sample of this study using sistematic random sampling techniques. This research instrument was a questionnaire with six Likert scale consisting of eight items which has been verified by expert subject matters and have a good realibility. The data were analyzed using descriptive statistics which is based on mean value and percentage. The findings of thus study showed that the average of percentages and overall value of mean for packaging innovation practice are at a high level. Therefore, the findings of this study show that micro entrepreneurs under the guidance of agencies in the state of Selangor are innovating on product packaging after receiving guidance from the agency especially in the improvement of information, shape, color and graphic design.