Pelancongan Bandar Diraja: Satu Pola Kunjungan Pelancong Domestik di Kuala Kangsar

  • Zurina Ahmad Saidi Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Habibah Ahmad Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Hamzah Jusoh Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
Keywords: pola kunjungan, pelancongan Bandar Diraja, pelancong domestik, Bandar Diraja Kuala Kangsar

Abstract

Pelancongan Bandar Diraja merupakan salah satu produk pelancongan yang semakin mendapat tempat dalam kalangan pelancong domestik di Malaysia. Produk pelancongan merupakan aset penting dalam melengkapkan sesebuah destinasi pelancongan. Kini, Malaysia turut menerima kesan positif menerusi pembangunan pelancongan Bandar Diraja kerana keunikan dan tarikan utamanya telah menjadikan ia salah satu destinasi pelancongan bagi pelancong domestik dan antarabangsa. Makalah ini bertujuan untuk mengenal pasti cirian kunjungan berdasarkan segmen pelancong domestik ke Bandar Diraja Kuala Kangsar. Teknik pensampelan secara kebetulan digunakan bagi sampel kajian sebanyak 500 pelancong. Data kajian diperoleh melalui edaran borang soal selidik di Bandar Diraja Kuala Kangsar, Perak yang melibatkan tiga zon berbeza iaitu di sekitar kawasan bangunan bersejarah seperti muzium, galeri dan arkib serta di masjid, kawasan lembah Sungai Perak dan tapak-tapak pesta di kawasan Majlis Perbandaran Kuala Kangsar. Hasil analisis menunjukkan tidak terdapat perbezaan ketara dalam cirian kunjungan daripada segmen pelancong domestik. Pelancong domestik menunjukkan bahawa terdapat kunjungan bagi kelima-lima tapak pewartaan yang ada. Dari aspek keperluan perkhidmatan juga menunjukkan pola sama bagi kesemua pelancong yang mengunjungi Bandar Diraja Kuala Kangsar.

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Published
2020-01-30
How to Cite
Ahmad Saidi, Z., Ahmad, H. and Jusoh, H. (2020) “Pelancongan Bandar Diraja: Satu Pola Kunjungan Pelancong Domestik di Kuala Kangsar”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(1), pp. 15 - 31. doi: https://doi.org/10.47405/mjssh.v5i1.348.
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Articles