Royal City Tourism: A Pattern of Visiting According to Domestic Tourist at Kuala Kangsar

  • Zurina Ahmad Saidi Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Habibah Ahmad Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Hamzah Jusoh Pusat Pembangunan, Sosial dan Kelestarian, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
Keywords: characteristic of visit, Royal Town Tourism, domestic tourists, The Royal City of Kuala Kangsar

Abstract

Royal City Tourism is one of the most popular tourist products in Malaysia. Tourism products are an important asset in complementing a tourism destination. Today, Malaysia is also gaining positive impact on the development of the Royal City's tourism as its uniqueness and attractiveness make it one of the top tourist destinations for domestic and international tourists. This paper aims to identify the characteristics of visits based on the domestic tourist segment to Kuala Kangsar. The sampling technique was incidentally used for a sample of 500 tourists. The research data was obtained through the distribution of questionnaires in the City of Kuala Kangsar, Perak which involved three different zones, such as surrounding historic buildings such as museums, galleries and archives, as well as in mosques, Sungai Perak valleys and festivals in the Kuala Municipal Council area Sick. The analysis showed that there was no significant difference in the characteristics of visits from the domestic tourist segment. Domestic tourists indicate that there are visits to all five news sites available. In terms of service requirements it also shows the same pattern for all tourists visiting Kuala Kangsar Royal City.

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Published
2020-01-30
How to Cite
Ahmad Saidi, Z., Ahmad, H., & Jusoh, H. (2020). Royal City Tourism: A Pattern of Visiting According to Domestic Tourist at Kuala Kangsar. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(1), 15 - 31. Retrieved from https://msocialsciences.com/index.php/mjssh/article/view/348
Section
Articles