Patterns of Family-Travel Based on Before, During and After Activities to the Island's Tourist Beaches at Pantai Chenang, Langkawi

  • Nurul Fadhliah Muhamad Din Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Habibah Ahmad Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Hamzah Jusoh Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Kadaruddin Aiyub Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
Keywords: beach tourism, family travelers

Abstract

Pantai Chenang is often a tourist attraction due to the natural beauty of the beach and its surrounding development facilities. Therefore, both these destinations remains one must visit tourist travelers especially for family vacation and get away from the bustle of the capital. he trend of beach tourism activity is continuing due to the increasing demand for nature among families in major cities, especially in European and Western countries. Malaysia is no exception. This paper aims to identify and mark the pattern of family visits by domestic tourists segment to Pantai Chenang, Pulau Langkawi. This study was conducted by quantitative method. A total of 350 questionnaire forms were obtained from domestic family tourists around Pantai Chenang using incidental sampling techniques. The analysis showed that there was no significant difference in each activity performed according to the segment of the visiting family. Family travelers show that every activity they perform involves all the family members and plays their part regardless of the beach, while at the beach until returning from the beach.

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Published
2020-01-30
How to Cite
Muhamad Din, N. F., Ahmad, H., Jusoh, H., & Aiyub, K. (2020). Patterns of Family-Travel Based on Before, During and After Activities to the Island’s Tourist Beaches at Pantai Chenang, Langkawi. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(1), 69 - 81. Retrieved from https://msocialsciences.com/index.php/mjssh/article/view/351
Section
Articles