Re-inscribing Budi in Contemporary 3D Malaysian Animation Characters in Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016)

  • Juaina Ahmad Fadzil Faculty of Film, Theatre and Animation (FiTA), Universiti Teknologi MARA (UiTM)
  • Sanghamitra Dalai Faculty of Film, Theatre and Animation (FiTA), Universiti Teknologi MARA (UiTM)
Keywords: Budi, Malay culture, moral values, personality

Abstract

The success of Malaysian 3D animation films, Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016) in attracting local reception is partly due to their portrayal of the diversity of Malaysian ethnicity, traditions and moral values which the local audience may find relatable. Although these films portray modernity, the values represented are based on the traditional Malay concept of Budi re-inscribed in the characters’ personalities. The concept of Budi in this paper employs the academic study of Lim Kim Hui (2003a) and it includes my attempt to argue that this traditional asset can be re-imagined in the contemporary digital form which can be analysed through the main characters’ personalities in the selected films. Personality is one of the key principles of animation introduced by Lasseter (1987) for the 3D animation format and with it, helps shape characters to be unique and recognizable as depicted in their behaviours, habits as well as interaction with other characters. In addition, I employ Smith’s “structure of sympathy” to explain the spectator’s engagement with the fictional personalities portrayed on screen. The concept of Budi re-inscribed in characters of contemporary 3D Malaysian animation films proves that traditional values are not lost in modern times. Animation films are mostly watched by younger audiences, therefore Budi as a traditional moral concept can be sustained and disseminated to the younger generation in digital form.

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Published
2020-02-22
How to Cite
Ahmad Fadzil, J. and Dalai, S. (2020) “Re-inscribing Budi in Contemporary 3D Malaysian Animation Characters in Geng; The Adventure Begins (2009) and BoBoiBoy: The Movie (2016)”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(2), pp. 87 - 95. Available at: https://msocialsciences.com/index.php/mjssh/article/view/368 (Accessed: 6June2020).
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Articles