Underlying the Dimension of Knowledge Factors in Purchasing Halal Product Among Muslim Consumers
Keywords:
purchase intention, halal product, religious belief, Muslim consumer, micro small medium enterprise
Abstract
This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes a purposive sampling method that will generate answers from 400 respondents. These respondents are the Muslim consumers of the Micro Small Medium Enterprise (MSME) industry. The study is designed using a quantitative method which is Exploratory Factor Analysis (EFA). It is employed for data analysis to determine the number of knowledge factors or components of Muslim consumers in purchasing Halal product in Majalengka, Indonesia. From the exploratory factor analysis, the finding identifies three dimension of knowledge factors of Muslim consumers in purchasing Halal product.
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References
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Ambali, A. R., & Bakar, A. N. (2014). People's Awareness on Halal Foods and Products: Potential Issues for Policy-Makers. Procedia- Social & Behavioural Sciences, 121, 3-25.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention–evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640-66.
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Clark, D., (2015). Bloom’s Taxonomy of Learning Domains. Retrieved 26 October 2015. From: http://www.nwlink.com/~donclarck/hrd/bloom.html
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Harahap, D. (2018). Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Mi Instan Pada Mahasiswa Jurusan Ekonomi Syariah Institut Agama Islam Negeri Padangsidimpuan. At-Tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 4(2), 185-204.
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Kasmarini, B., & Norliya, A. et.all, (2015), Understanding the Halal Concept and the Importance of Information on Halal Food Business Needed by Potential Malaysian Entrepreneurs. International Journal of Academic Research in Business and Social Sciences,5(2), 2222-6990.
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LPPOM MUI. (2008). Panduan Umum Sistem Jaminan Halal LPPOM–MUI. Jakarta: LPPOM-MUI.
May O. Lwin. (2015). Comparative Practices Of Food Label Claims From US, EU and Selected Southeast Asian Countries. Journal of Consumer Marketing 32(7): 530-541.
Mohamed, Z., G. Rezai, M.N. Shamsudin and F.C.E. Chiew, (2008). Halal Logo and Consumers' Confidence: What are the Importants Factors? Economic and Technology Management Review, 3: 37-45.
Mohayidin, M.G., & Kamarulzaman, N.H. (2014). Consumers’ preferences toward attributes of manufactured halal food products. Journal of International Food & Agribusiness Marketing, 26, 125- 139.
Nawai, N., M.N. Nooh, N.R.S.M. Dali and H. Mohammad, (2007). An Exploratory Study on Halal Branding Among Consumers in Malaysia: Factor Analysis Technique. Journal of Muamalat and Islamic Finance Research, 4 (1): 19-44.
Rahman, A. A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
Riaz, M.N. and M.M. Chaudry, (2004). Halal Food Production. 1st Edn., CRC Press LLC, U.S.A.
Talib, H. A., & Ali, K. A. (2009). An Overview of Malaysian Food Industry: The Opportunity and Quality Aspects. Pakistan Journal of Nutrition, 8 (5), 507-17.
Vristiyana, V. M. (2019). Pengaruh Religiusitas dan Pengetahuan Produk Halal Terhadap Penilaian Produk halal dan Minat Pembelian Produk Halal (Studi Kasus Pada Industri Makanan. Jurnal Ekonomi dan Bisnis, 20(1), 85-100.
Yuwono, D. B. (2017). Kepedulian Muslim Perkotaan Terhadap Kehalalan Makanan Produk Pengusaha Mikro Kecil (Kasus pada Masyarakat Muslim Minoritas di Kota Kupang, NTT). Panangkaran: Jurnal Penelitian Agama dan Masyarakat, 1(1), 111-138.
Yusoff, S. Z., Adzharuddin, N. A., & Bolong, J. (2014). Faktor pencetus perilaku pencarian maklumat produk halal dalam kalangan keluarga Islam. Global Media Journal Malaysian Edition, 3(2), 69-82.
Ambali, A. R., & Bakar, A. N. (2014). People's Awareness on Halal Foods and Products: Potential Issues for Policy-Makers. Procedia- Social & Behavioural Sciences, 121, 3-25.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention–evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640-66.
Afroniyati, L. (2014). Analisis ekonomi politik sertifikasi halal oleh Majelis Ulama Indonesia. JKAP (Jurnal Kebijakan dan Administrasi Publik), 18(1), 37-52.
Anderson, L.W., Krathwohl, D.R, et all, (2001). A Taxonomy for Learning, Teaching, and Assessing: A revision of Bloom’s taxonomy of Educational Objectives. New York: Pearson, Allyn & Bacon.
Aslan, I., & Aslan, H. (2016). Halal Food Awareness and Future Challenges. BritishJournal of Economics, Management & Trade. 12(3),1-20.
Clark, D., (2015). Bloom’s Taxonomy of Learning Domains. Retrieved 26 October 2015. From: http://www.nwlink.com/~donclarck/hrd/bloom.html
Creswell, J. W. (1994). Research Design: Qualitative & Quantitative Approaches. California.
El-Menouar, Y, & Stiftung. B (2014), The Five Dimensions of Muslim Religiosity. Results of an Empirical Study. Journal citation and DOI, 8(1), 53-78.
EENI, GBS(2020), Muslim Population. Retrieved 04 April 2020, From: http://en.reingex.com/Muslim-population-countries.asp
Gumilar. J. & Pratama, A. (2018), Produksi Dan Karakteristik Gelatin Halal Berbahan Dasar Usus Ayam, Jurnal Teknologi Industri Pertanian , 28 (1):75-81.
Hew, F.Khe & Cheung,W.S., ( 2014), Enhancing Students’ Learning of Factual Knowledge. Retrieved 4 April 2020 From: https://link.springer.com/chapter/10.1007%2F978-981-287-089-6_6
Harahap, D. (2018). Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Mi Instan Pada Mahasiswa Jurusan Ekonomi Syariah Institut Agama Islam Negeri Padangsidimpuan. At-Tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 4(2), 185-204.
Ia, N. M., Nasruddin, M. N. M. & Rahman, I. R. A. (2015). Customer’s Perception towards Intention to Purchase of Halal Products. National Symposium & Exhibition on Business & Accounting 2015 (NSEBA IV).
Idha, S.A. R & Noraizan, M. (2019 )Pendidikan Kesedaran Halal Melalui Kurikulum Pembelajaran Mata Pelajaran Pendidikan Islam Sekolah-Sekolah Di Malaysia. Retrieved 4 April 2020, from http://www.gjat.my/gjat2019-Uitm/SI-NOV2019-12.pdf
Jolaee &Khalil,et.all, ( 2014). Factors affecting knowledge sharing intention among academic staff, International Journal of Educational Management , 28 (4), 413-431.
Kasmarini, B., & Norliya, A. et.all, (2015), Understanding the Halal Concept and the Importance of Information on Halal Food Business Needed by Potential Malaysian Entrepreneurs. International Journal of Academic Research in Business and Social Sciences,5(2), 2222-6990.
Khalek, A. A., & Mokhtar, R. A. M. (2016). With or Without Halal Logo? A Descriptive Analysis of the Generation Y Perceptions on the National Halal Certification Malaysia. Third Asian Pacific Conference on Advanced Research (APCAR, Melbourne, July 2016).
Karimizadeh, N., & Aboulghasemi, M. (2016). The Islamic and Religious Education in Malaysian Schools: From Past Up to Now. International Academic Journal of Innovative Research. Vol. 3. No. 4. pp. 19-29
LPPOM MUI. (2008). Panduan Umum Sistem Jaminan Halal LPPOM–MUI. Jakarta: LPPOM-MUI.
May O. Lwin. (2015). Comparative Practices Of Food Label Claims From US, EU and Selected Southeast Asian Countries. Journal of Consumer Marketing 32(7): 530-541.
Mohamed, Z., G. Rezai, M.N. Shamsudin and F.C.E. Chiew, (2008). Halal Logo and Consumers' Confidence: What are the Importants Factors? Economic and Technology Management Review, 3: 37-45.
Mohayidin, M.G., & Kamarulzaman, N.H. (2014). Consumers’ preferences toward attributes of manufactured halal food products. Journal of International Food & Agribusiness Marketing, 26, 125- 139.
Nawai, N., M.N. Nooh, N.R.S.M. Dali and H. Mohammad, (2007). An Exploratory Study on Halal Branding Among Consumers in Malaysia: Factor Analysis Technique. Journal of Muamalat and Islamic Finance Research, 4 (1): 19-44.
Rahman, A. A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
Riaz, M.N. and M.M. Chaudry, (2004). Halal Food Production. 1st Edn., CRC Press LLC, U.S.A.
Talib, H. A., & Ali, K. A. (2009). An Overview of Malaysian Food Industry: The Opportunity and Quality Aspects. Pakistan Journal of Nutrition, 8 (5), 507-17.
Vristiyana, V. M. (2019). Pengaruh Religiusitas dan Pengetahuan Produk Halal Terhadap Penilaian Produk halal dan Minat Pembelian Produk Halal (Studi Kasus Pada Industri Makanan. Jurnal Ekonomi dan Bisnis, 20(1), 85-100.
Yuwono, D. B. (2017). Kepedulian Muslim Perkotaan Terhadap Kehalalan Makanan Produk Pengusaha Mikro Kecil (Kasus pada Masyarakat Muslim Minoritas di Kota Kupang, NTT). Panangkaran: Jurnal Penelitian Agama dan Masyarakat, 1(1), 111-138.
Yusoff, S. Z., Adzharuddin, N. A., & Bolong, J. (2014). Faktor pencetus perilaku pencarian maklumat produk halal dalam kalangan keluarga Islam. Global Media Journal Malaysian Edition, 3(2), 69-82.
Published
2020-04-26
How to Cite
Septi, I., Kartika, B., Jaswir, I. and Jamaludin, M. A. (2020) “Underlying the Dimension of Knowledge Factors in Purchasing Halal Product Among Muslim Consumers”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(4), pp. 34 - 40. doi: 10.47405/mjssh.v5i4.387.
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Articles
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