Kewangan, Jaringan Institusi dan Teknologi Pendorong Tingkah Laku Inovasi Pembungkusan Usahawan Mikro

  • Mahani Amat Pusat Pembangunan, Sosial dan Persekitaran, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
  • Suraiya Ishak Pusat Pembangunan, Sosial dan Persekitaran, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia (UKM)
Keywords: kewangan, jaringan institusi, teknologi, inovasi pembungkusan, usahawan mikro

Abstract

Tingkah laku inovasi pembungkusan disokong oleh faktor yang mendorong tingkah laku yang terdiri daripada faktor kewangan, jaringan institusi dan teknologi. Artikel ini bertujuan untuk mengukur tahap faktor pendorong tingkah laku inovasi pembungkusan yang terdiri daripada kepentingan kewangan, jaringan institusi dan teknologi. Kerangka kajian ini dibina berasaskan kepada Teori Tingkah Laku Terancang. Seramai 40 orang usahawan mikro makanan di negeri Selangor telah dipilih sebagai sampel kajian melalui teknik persampelan rawak sistematik. Instrumen kajian ini terdiri daripada soal selidik dengan enam skala Likert dan mengandungi item-item yang telah disahkan oleh pakar-pakar penilai serta mempunyai nilai kebolehpercayaan yang baik. Data kajian ini dianalisis secara statistik deskriptif iaitu berasaskan nilai min dan peratusan. Dapatan kajian menunjukkan secara keseluruhan purata peratusan dan nilai min bagi tahap kepentingan kewangan, jaringan institusi dan teknologi mengenai tingkah laku inovasi pembungkusan adalah tinggi. Kesimpulannya, tingkah laku inovasi pembungkusan dalam kalangan usahawan mikro perlu disokong oleh faktor kewangan, jaringan institusi dan teknologi daripada agensi sokongan.

Statistics
Abstract views: 153 , PDF downloads: 140

Downloads

Download data is not yet available.

References

Abbasi, W.A., Wang, Z. & Abbasi, D.A. (2017). Potential Sources of Financing for Small and Medium Enterprises (SMEs) and Role of Government in Supporting SMEs. Journal of Small Business and Entrepreneurship Development 5(2): 39–47.

Adigun, A. (2016). To Investigate the Influencing Factors for Sustainable Packaging in a Multinational SME Supply Chain. University of Salford.

Ahmad Zaki, I.  2011. Formula usahawan berjaya. Edisi ke-1. Utusan Publications & Distributors Sdn Bhd.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes 50(2): 179–211.

Alhosseini, S.S.N., Danai, H. & Kamrani, M.N. (2015). Impact of Innovation Variables on Quality of Pharmaceutical Products Packaging. Journal of Applied Packaging Research 7(3): 1–22.

Andersson, U., Dasí, À., Mudambi, R. & Pedersen, T. (2016). Technology, innovation and knowledge: The importance of ideas and international connectivity. Journal of World Business 51: 153–162.

Anon. (2018a). Pasar raya diminta beri ruang PKS jual produk. Berita Harian, 6. Putrajaya.

Anon.  2018b). Jaga kualiti produk. Harian Metro.

Anon. (2018c). Pembungkusan produk tarik pelanggan. Sinar Harian (Melaka dan Negeri Sembilan), 48. Seremban.

Azilahwati, A., Jessnor Elmy, M.J. & Sariyah, A. (2016). The Measurement Model of Acceptance and Use of Social Commerce Among Small Medium-Sized Enterprises in Malaysia. Journal of Global Business & Social Entrepreneurship (GBSE) 7(2): 130–140.

Bettels, J., Haase, J. & Wiedmann, K.P. (2020). Shaping consumer perception: effects of vertical and horizontal packaging alignment. Journal of Consumer Marketing. https://doi.org/10.1108/JCM-05-2019-3231.

Chapman, P., James-Moore, M., Szczygiel, M. & Thompson, D.  (2000). Building Internet capabilities in SMEs. Logistics Information Management 13(6): 353–361.

Chittithaworn, C., Islam, A., Keawchana, T. & Yusuf, D.H.M. (2011). Factors affecting business success of small & medium enterprises (SMEs) in Thailand. Asian Social Science 7(5): 180–190.

Dial, L.A. & Musher-Eizenman, D.R. (2020). Power of packaging: Evaluations of packaged fruits and vegetables by school-age children in the U.S. Appetite 148(104591).

Diana-Rose, F., Zariyawati, M.A., Norazlina, K., Annuar, M.A. & Manisah, O. (2016). Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises. International Review of Management and Marketing 6(4): 836–842.

Felipe, F. de L. & Márcia, R.N.G. (2018). The influence of the specifics of small businesses on innovation. Revista de Gestão 25(3): 242–257.

Hair, J., Money, A., Page, M. & Samouel, P. (2007). Research Methods for Business. United States of America: John Wiley & Sons, Ltd.

Handayani, E., Santi Dewi, I.G., Purnomo, W. & Phitaloka, A.E. (2018). The Legality of food packaging to the production of small and medium enterprises (SME). IOP Conference Series: Earth and Environmental Science 175 012191 hlm. 1–8. IOP Publishing.

Hutahayan, B. & Yufra, S. (2019). Innovation speed and competitiveness of food small and medium-sized enterprises (SME) in Malang, Indonesia: Creative destruction as the mediation. Journal of Science and Technology Policy Management 10(5): 1152–1173.

Hyder, S. & Lussier, R.N. (2016). Why businesses succeed or fail: a study on small businesses in Pakistan. Journal of Entrepreneurship in Emerging Economies 8(1): 82-100.

Khan, G., Khan, F., Khan, G. & Khan, F. (2017). The role of packaging and labelling in determining “halalness”: an exploratory study of Muslims in two countries. International Journal Islamic Marketing and Branding 2(2): 85–99.

Lo, S.C., Tung, J. & Huang, K.P. (2017). Customer Perception and Preference on Product Packaging. International Journal of Organizational Innovation 9(3): 3–15.

Mahani, A. & Suraiya, I. (2019). Faktor PSiKKIT: Pendorong inovasi pembungkusan dalam kalangan Industri Kecil dan Sederhana berasaskan perusahaan makanan. Malaysian Journal of Society and Space 15(3): 1–14.

Mahani, A. & Suraiya, I. (2020). The Relationship Between PSiKKIT Factors and Packaging Innovation Behavior: A Survey Among Micro-Food Entrepreneurs. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(3): 1–12.

Mohamed, N.B.A., Medina, I.G. & Romo, Z.G. (2018). The effect of cosmetics packaging design on consumers’ purchase decisions. Indian Journal of Marketing 48(12): 50–61.

Mohd Nor Hakimin, Y., Fakhrul Anwar, Z. & Hasannuddin, H. (2018). Entrepreneurial Orientation and Usage of External Business Support for SMEs. International Journal of Academic Research in Business and Social Sciences 8(1): 1–11.

Mohd Shaladdin, M., Wan Abdul Aziz, W.M.A. & Muhammad Abi Sofian, A.H. (2011). Usahawan Kraf di Malaysia: Analisa Laluan Terhadap Perhubungan Inovasi Produk, Komitmen Perniagaan dan Perkembangan Perniagaan. Prosiding Persidangan Kebangsaan Ekonomi Malaysia ke VI (PERKEM VI), Ekonomi Berpendapatan Tinggi: Transformasi ke Arah Peningkatan Inovasi, Produktiviti dan Kualiti Hidup, 5-7 Jun 2011 Vol. 2, hlm. 208–217. Melaka.

Mohebbi, B. (2014). The art of packaging: An investigation into the role of color in packaging, marketing, and branding. International Journal of Organizational Leadership 3(2): 92–102.

Noorazah, M.N. & Juhana, S.  (2013). Model perkongsian pengetahuan dalam organisasi sektor swasta di Malaysia dan hubungannya dengan inovasi dan prestasi organisasi. Jurnal Teknologi (Sciences and Engineering) 64(1): 67–76.

Noorsafiza, M.S. (2016). Pembelajaran di organisasi dan persekitaran kerja terhadap pembentukan tingkah laku kerja inovatif: Kajian perusahaan kecil dan sederhana di Wilayah Ekonomi Pantai Timur, Malaysia. Tesis Dr.Fal. Universiti Kebangsaan Malaysia.

Nor Asiah, O., Hasnan, M.A. & Muhamad Azrin, N. (2016). The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs. Jurnal Pengurusan 48(2016): 187–200.

Nor Ghani, M.N., Abul Bashar, B., Jamaliah, S. & Syed, S.A. (2016). Innovation Barriers and Risks for Food Processing SMEs in Malaysia : A Logistic Regression Analysis. Malaysian Journal of Society and Space 12(2): 167–178.

Norkisme, Z.A., Nur Riza, M.S. & Zainol, M. (2017). Faktor utama keupayaan inovasi syarikat milik rakyat Malaysia : Analisis kepentingan-keberkesanan hadapan pesaing perniagaan. Jurnal Pengukuran Kualiti dan Analisis 13(1): 35–54.

OECD. (2019). OECD SME and Entrepreneurship Outlook 2019. Paris.

Olcay, G.A. & Bulu, M. (2015). Who should really get government support: an analysis of Turkish SME cases. International Journal of Knowledge-Based Development 6(1):34.

Ombi, N., Ambad, S.N.A. & Bujang, I. (2018). The Effect of Business Development Services on Small Medium Enterprises (SMEs) Performance. International Journal of Academic Research in Business and Social Sciences 8(3): 117–130.

Pham, T.T.T. & Matsunaga, N. (2019). Product and Process Innovation of Micro, Small and Medium Manufacturing Enterprises in Vietnam. Dlm.  Matsunaga, N. (pnyt). Innovation in Developing Countries.Kobe University Monograph Series in Social Science Research hlm. 23–51. Singapore: Springer, Singapore.

Phuangrod, K., Lerkiatbundit, S. & Aujiraponpan, S. (2017). Factor affecting innovativeness of small and medium enterprises in the five southern border provinces. Kasetsart Journal of Social Sciences 38(3): 204-211.

Polyakova, K. (2013). Packaging Design as a Marketing Tool and Desire to Purchase. Saimaa University of Applied Science.

Powell, J. (2012). The university role in the innovative leadership of small to medium sized enterprises. International Journal of Entrepreneurial Behavior & Research 18(4): 396–416.

Rossi, M. & Siggia, D. (2015). The financial choices of SMEs. The main problems of Italian agro-food firms’ access to finance. Dlm. Vrontis, D., Weber, Y. & Tsoukatos, E. (pnyt),  Innovation, Entrepreneurship And Sustainable Value Chain In A Dynamic Environment hlm. 1877-1886. Euromed Press.

Rundh, B. (2016). The role of packaging within marketing and value creation. British Food Journal 118(10): 2491–2511.

Shahrin, N., Rahman, R., Zainol, N., Salmi, N.S. & Wahab, M.F.A. (2016). Making It Green: The Food Packaging Perceptions And Practices Of Young Consumers. Malaysian Journal of Sustainable Environment 1(02): 28–38.

Sharina, S., Zaiha, Z., Mohamad, Y., Nizam, M., Nizat, M., Rozhan, A.D. & Rohani, C.A. (2013). Khidmat nasihat teknikal MARDI bantu pembangunan PKS. Economic and Technology Management Review 8: 153–163.

Suraiya, I., Abd Hair, A., Mohd Yusof, H., Ahmad Raflis, C.O., Sarmila, M.S., Suhana, S., Zaimah, R. & Azima, A.M. (2015). Penelitian tingkah laku inovasi firma makanan halal kecil di Malaysia: Satu analisis tentatif. GEOGRAFIA OnlineTM Malaysian Journal of Society and Space 11(2): 64–76.

Suwardi Afandi, A. & Mohd Arif, W. (2014). Persepsi pengeluar snek terhadap pembungkusan dan pelabelan. Economic and Technology Management Review 9b: 155–162.

Suwardi Afandi, A., Mohd Yunus, S., Yaseer Suhaimi, M. & Tapsir, S.  2016. Technology adoption decision among food manufacturers : What are the critical factors ? Economic and Technology Management Review 11b: 75–85.

Ueasangkomsate, P. & Jangkot, A. (2019). Enhancing the innovation of small and medium enterprises in food manufacturing through Triple Helix Agents. Kasetsart Journal of Social Sciences 40(2): 389–394.

Vasilescu, L. (2014). Accessing Finance for Innovative Eu Smes - Key Drivers and Challenges. Economic Review: Journal of Economics & Business 12(2): 35–47.

Vivine, T.A. (2018). Kepentingan Pembungkusan Produk Dalam Pemasaran. Sinar Harian Online.

Yahaya, J., Ibrahim, S., A.H. (2018). Model Kesediaan Pelaksanaan Teknologi Maklumat untuk Perusahaan Kecil dan Sederhana Ke Arah Era Revolusi Industri 4.0. Ejournals.Ukm.My 54

Zaini, M., Zaimah, D. & Hasnah, A. (2004). Teknologi dan Kemahiran dalam Industri Skala Kecil. Dlm.  Rahmah, I. (pnyt). Industri Kecil Malaysia:Isu Pembiayaan, Teknologi dan Pemasaran hlm. 67–95. Bangi, Selangor: Penerbit UKM.
Published
2020-06-14
How to Cite
Amat, M. and Ishak, S. (2020) “Kewangan, Jaringan Institusi dan Teknologi Pendorong Tingkah Laku Inovasi Pembungkusan Usahawan Mikro”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(6), pp. 79 - 90. doi: https://doi.org/10.47405/mjssh.v5i6.432.
Section
Articles