Tahap Nilai Perniagaan Keusahawanan Cina dan Hubungannya terhadap Tingkah Laku Keusahawanan Masyarakat Cina di Malaysia

  • Tay Chu Chien Fakulti Pendidikan, Universiti Kebangsaan Malaysia (UKM)
  • Sheerad Sahid Fakulti Pendidikan, Universiti Kebangsaan Malaysia (UKM)
  • Norasmah Othman Fakulti Pendidikan, Universiti Kebangsaan Malaysia (UKM)
Keywords: nilai perniagaan, tingkah laku keusahawanan, masyarakat Cina

Abstract

Etika merupakan tatacara atau perbuatan dalam sesebuah masyarakat yang dapat memberi bimbingan kepada masyarakatnya mengenai perbuatan yang terpuji yang mesti diikuti dan dijadikan sebagai panduan. Dalam konteks etika dalam perniagaan, nilai sering dikaitkan dengan tingkah laku atau perbuatan manusia. Teori Tingkah Laku Terancang bermakna tingkah laku seseorang individu boleh dipengaruhi oleh tekad. Tingkah laku keusahawanan yang terlalu ghairah kepada tamak haloba dan berkiblatkan keuntungan diri sendiri dalam mengumpulkan harta kekayaan dan haloba perniagaan terus menjurus kepada isu tidak beretika. Kajian ini dijalankan bertujuan untuk menguji tahap nilai perniagaan dan hubungannya terhadap tingkah laku keusahawanan masyarakat Cina di Malaysia. Pengkaji menggunakan instrumen soal selidik dan data yang diperolehi daripada 350 responden dianalisis menggunakan statistik deskriptif dan inferensi. Hasil analisis menunjukkan bahawa tahap nilai perniagaan terdiri daripada empat domain iaitu guan xi, maruah, kejujuran dan amanah pada tahap tinggi. Manakala terdapat korelasi positif dan signifikan antara nilai perniagaan dengan tingkah laku keusahawanan masyarakat Cina. Ini bermakna masyarakat Cina mengamalkan nilai perniagaan semasa menjalankan perniagaan. Implikasi daripada kajian ini memberi kesedaran kepada masyarakat Cina, Melayu dan India di Malaysia tentang nilai perniagaan terhadap tingkah laku keusahawanan. Kajian ini juga dapat mengalakkan pihak agensi-agensi mengambil langkah untuk memupuk nilai tertentu supaya perniagaan dapat dijalankan dengan lebih lancar.

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Published
2021-03-08
How to Cite
Chien, T., Sahid, S. and Othman, N. (2021) “Tahap Nilai Perniagaan Keusahawanan Cina dan Hubungannya terhadap Tingkah Laku Keusahawanan Masyarakat Cina di Malaysia”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(3), pp. 91 - 103. doi: https://doi.org/10.47405/mjssh.v6i3.696.
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