A Proposed Framework of E-Customer Satisfaction in China: E-Service Quality, Trust, Repurchase Intention
Abstract
China's decision-making and deployment on accelerating the development of the digital economy in 2023 will promote e-commerce to play an important role in restoring and expanding consumption and promoting the integration of digital and real, and high-quality development will achieve positive results. Online retail sales for the whole year were 15.42 trillion yuan, an increase of 11%. The rivalry in China's e-commerce sector has increased along with the growth of the sector and the notable rise in merchant numbers. This research theoretically explores the characteristics of e-commerce on customer satisfaction, given that it is impacted in this context. The evaluated literature identifies crucial elements and problems to establish a research framework for this article's upcoming empirical studies.
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References
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