Bridging Gaps in Cultural Identity Graphics for Enhanced Space Perception in Qinzhou City: A Conceptual Framework

  • Zhang Chunli Faculty of Creative Arts, Universiti Teknologi MARA, UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia
  • Rainal Hidayat Wardi Faculty of Creative Arts, Universiti Teknologi MARA, UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia
  • Rusmawati Ghazali Faculty of Creative Arts, Universiti Teknologi MARA, UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia
Keywords: Cultural Graphics, Social Identity, Cultural Identity, Urban Spatial Perception, Cultural Graphic Resonance

Abstract

ABSTRACT

This study employs cultural graphics to close the gaps in cultural and social identity in Qinzhou City, China, to enhance the urban spatial perception. To analyze existing studies and identify unexplored areas, the Critical Literature Review was performed on cultural graphics that fostered emotional and symbolic connections. The study develops 'cultural graphic resonance', a concept based on the Semiotic, Social Identity, and Cultural Identity theories of the emotional and symbolic effects of cultural symbols on urban identity and cohesion. The findings advance a mix of traditional elements, such as Nixing pottery and Lingnan motifs, with modern images to create a unified urban identity. It offers actionable strategies to bridge cultural identity divides and to improve the urban spatial perception. Finally, policy and design recommendations for culturally diverse cities like Qinzhou are given as a basis for future empirical research on the role of cultural graphics in urban planning and community cohesion.

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Published
2025-01-19
How to Cite
Chunli, Z., Wardi, R. H. and Ghazali, R. (2025) “Bridging Gaps in Cultural Identity Graphics for Enhanced Space Perception in Qinzhou City: A Conceptual Framework”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 10(1), p. e003014. doi: 10.47405/mjssh.v10i1.3014.
Section
Articles