Perilaku Membeli dan Pilihan Makanan dalam kalangan Generasi Milenial: Suatu Sorotan Awal

  • Fahmi Ilman Fahrudin Prodi Teknologi Pangan, Fakultas Sains and Teknologi Universitas Muhammadiyah Bandung, Indonesia
Keywords: generasi milenial, pilihan makanan, perilaku membeli, makanan sihat

Abstract

Artikel ini merupakan hasil analisis dan pemikiran berdasarkan literatur mengenai pilihan makanan dan perilaku membeli dalam kalangan generasi milenial. Generasi milenial dengan penguasaan teknologi informatika dan media sosial kini memegang kendali trend makanan di seluruh dunia. Gaya hidup yang serba cepat dan praktis mempengaruhi perilaku mereka dalam hal membeli dan selanjutnya berpengaruh terhadap pilihan makanan. Pilihan makanan generasi milenial kadang kala tidak lagi mempertimbangkan apakah makanan tersebut sihat atau tidak. Hal ini kerana pilihan makanan lebih disebabkan oleh gaya hidup, sub budaya popular dan pengaruh media sosial. Diperlukan suatu tindakan yang komprehensif untuk memperbaiki literasi generasi milenial mengenai pengurusan kewangan, perilaku membeli, pilihan makanan dan makanan yang sihat.

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Published
2021-10-10
How to Cite
Fahrudin, F. I. (2021) “Perilaku Membeli dan Pilihan Makanan dalam kalangan Generasi Milenial: Suatu Sorotan Awal”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(10), pp. 285 - 291. doi: https://doi.org/10.47405/mjssh.v6i10.1099.
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Articles