Malaysian Acceptance of Muslim-Friendly Hotels: What Else Can It Provide?
Abstract
Recently, Malaysia promotes Muslim-friendly travel and hospitality. A Muslim-friendly hotel's terms of service and policies must be understood because the hotel industry is the one with the highest growth. This could resolve any problem, enhance awareness, and enhance hotel guest acceptance. The purpose of this study is to examine the factors that influence hotel guests' acceptance of Muslim-friendly accommodations in Malaysia. Data for this study were acquired from 146 respondents using a self-administered questionnaire. Data analysis were aided by SPSS application to measure the relationship between administrative practices, common area practices, bedroom practices, services practices, food and beverage practices as well as awareness and the Muslim Friendly Hotel guest acceptance. Only four of the six factors—guest awareness, administrative procedures, bedroom procedures, and food and beverage procedures—are directly related to guest acceptance. In conclusion, this study contributes to the body of knowledge about the qualities that Muslim-friendly hotels value.
Downloads
References
Albattat, A., Ahmad Pitra, J., Mahendran, N., & Azmi. A. (2018). The Impact of Service Quality on Muslim Customers in Shariah Compliant Hotel. Journal of Tourism, Hospitality and Environment Management, 3(8), 1-14.
Ambali, A. R., & Bakar, A. N. (2012). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-Makers. Procedia - Social and Behavioral Sciences 121 (2014), 3 – 25. https://doi.org/10.1016/j.sbspro.2014.01.1104
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting halal purchase intention – evidence from Pakistan’s halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/mrr-01-2014-0022
Azam, A. (2016). An empirical study on non-Muslim’s packaged Halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4), 441-460.
Bangsawan, S., MS,M., Rahman, M.M., & Razimi, M.S.A. (2019). Muslim friendly tourism and accommodation of Malaysian hotel industries. Utopía y Praxis Latinoamericana, 24(5), 341-348
Battour, M., Battor, M., & Ismail, M. N. (2012). The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel & Tourism Marketing, 29, 279–297, 2012. https://doi.org/10.1080/10548408.2012.666174
Battour, M., Ismail, M. N., Battor, M., & Awais, M. (2017). Islamic Tourism. An Empirical Examination of Travel Motivation and Satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50 – 67
Battour, M., Hakimian, F., Ismail, M., & Bogan, E. (2018). The Perception of Non-Muslim Tourists towards Halal Tourism. Journal of Islamic Marketing. Emerald Publishing Limited 1759-0833. https://doi.org/10.1108/JIMA-07-2017-0072
Che Ahmat, N. H., Ahmad Ridzuan, A. H., & Mohd Zahari, M.S. (2012). Customer Awareness Towards Syariah Compliant Hotel. International Conference on Innovation, Management and Technology Research (ICIMTR2012), Malacca, Malaysia, pp. 107-111.
COMCEC Coordination Office (2016). Muslim Friendly Tourism: Understanding the Demand and Supply Sides in the OIC Member Countries. Project Report of COMCEC Coordination Office. Retrieved from https://www.sbb.gov.tr.
Department of Standards Malaysia (2015). Muslim Friendly Hospitality Services Requirements. Cyberjaya Department of Standards Malaysia.
Ghadikolaei, F. S. (2016). The Effect of Halal Signs and Symptoms on Consumers’ Purchase Intention in Muslim and Non-Muslim Countries - A Review. International Journal of Business and Management Invention, 5(7), 44-49.
Han, H., Al-Ansi, A., Olya, H. G. T., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71(July 2018), 151–164. https://doi.org/10.1016/j.tourman.2018.10.010
Hashim, N.I. & Mohd, N. (2022). Muslim-Friendly Hotel in Malaysia: The Development, Operating Concept, And Associated Issues. Journal of Islamic Philanthropy & Social Finance, 4(1), 14 – 22.
Henderson, J. C. (2010a). Bridging Tourism Theory and Practice Emerald Book Chapter 6: Islam and Tourism (Brunei, Indonesia, Malaysia and Singapore), 2,75-89
Henderson, J. C. (2010b). Sharia-compliant Hotels. Tourism and Hospitality Research, 10(3), 246–254. https://doi.org/10.1057/thr.2010.3
Henderson, J. (2016). “Halal food, certification and halal tourism: Insights from Malaysia and Singapore”. Tourism Management Perspectives, 19, 160-164.
Islamic Tourism Centre of Malaysia (2021). Muslim Friendly Directory. Retrieved from https://itc.gov.my/muslim-friendly-directory/
Kamarudin, L.M. & Ismail, H.N. (2017). Developing framework of muslim tourists typology from the perspective of pilgrimage tourism. Proceedings of the Tourism and Hospitality International Conference (THIC 2012), At De Palma Hotel Ampang, Malaysia, 1.
Karim, M., Haque, A., Anis, Z., & Ulfy, M. A. (2020). The Movement Control Order (MCO) for COVID-19 Crisis and its Impact on Tourism and Hospitality Sector in Malaysia. International Tourism and Hospitality Journal, 3(2), 1-7. https://doi.org/10.37227/ithj-2020-02-09
Lahap, J., Ramli, N. S., Mohd Said, N., Mohd Radzi, S., & Zain, R. A. (2016). A Study of Brand Image towards Customer’s Satisfaction in the Malaysian Hotel Industry. Procedia - Social and Behavioral Sciences 224 (2016) 149 – 157. https://doi.org/ 10.1016/j.sbspro.2016.05.430
Malaysia Budget Hotel Association (2016). Muslim-Friendly Hotel Recognition. Retrieved from http://mybha.org/muslim-friendly-hotel-recognition/
Mansor, N., Daud, R., Zakaria, Z., & Daud, N. M. (2011). The evaluation of Customer Satisfactionon Service delivery by Post Offices in Malaysia: A Service quality and Service Feature Perspective. In W. D. Nelson (Ed.), Advances in Business and Management (Vol. 1). 1st quarter, Nova Science Publishers Inc. USA.
Martin, D., O’Neill, M., Hubbard, & S., Palmer, A. (2008). The Role of Emotion in Explaining Consumer Satisfaction and Future Behavioural Intention. Journal of Services Marketing, 22(3), 224-236.https://doi.org/10.1108/08876040810871183
Md Salleh, N., Mohd Nor, R., Selamat, R., Baharun, R., Abdullah, D., & Omain, S. (2019). Challenges in Implementing Islamic Friendly Hotel in Malaysia. Journal of Economic Info. 6, 15-17. https://doi.org/10.31580/jei.v6i4.1052.
Muhamad Yunus, N. S. N., Wan Rashid, W. E., Mohd Ariffin, N., & Mohd Rashid, N. (2014). Muslim’s Purchase Intention towards Non-Muslim’s Halal Packaged Food Manufacturer. Procedia - Social and Behavioral Sciences 130 (2014) 145 – 154. https://doi.org/10.1016/j.sbspro.2014.04.018
Oktadiana, H., Pearce, P.L. & Chon, K. (2016), “Muslim travellers’needs: what don’t we know?”. Tourism Management Perspectives, 20, 124-130.
Othman, N. Z., Mohd Isa, S., & Thurasamy, R. (2019). Predictors of Hotel Guests’ Loyalty: Investigating the Role of Shariah Compliant Hotel (Sch) Practices and Hotel Guests’ Acceptance. Malaysian Journal of Business and Economics MJBE Special Edition 2019, Issue 2 (December), 2019: 141 – 159
Phuah, K. T., & Wan Jusoh, W. J. (2013). Investigating Students Awareness and Usage Intention Towards Halal Labelled Cosmetics and Personal Care Products in Malaysia. Proceeding 4th In-ternational Conference on Business and Economic Research (ICBER 2013), Bandung: 367-376.
Rahimi, R., & Kozak, M. (2017). Impact of customer relationship management on customer satisfaction: The case of a budget hotel chain. Journal of Travel & Tourism Marketing, 34 (1), 40-51. https://doi.org/10.1080/10548408.2015.1130108
Razalli, M. R., Ismail, R. M., & Yaacob, N. A. (2015). SIHAT: An Assessment Tool for Shariah Compliant Hotel Operations. International Journal Islamic Marketing and Branding, 1(1), 55-68.
Razalli, R., & Yusoff, R. Z., (2013). A Framework of Halal Certification Practices for Hotel Industry. Asian Social Science, 9, (11). https://doi.org/10.5539/ass.v9n11P316
Sahida, W., Ab Rahman, S., Awang, K., & Che Man, Y. (2011). The Implementation of Shariah Compliance Concept Hotel: De Palma Hotel Ampang, Malaysia. In 2nd International Conference on Humanities, Historical and Social Sciences, 17, 138–142.
Said, M., Hassan, F., Musa, R., & Rahman, N.A. (2014). Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia's Halal Food Products. Procedia - Social and Behavioral Sciences, 130, 120–128.
Samori, Z., & Rahman, F. A. (2013). Towards the Formation of Shariah Compliant Hotel in Malaysia: An Exploratory Study on Its Opportunities. In The 2013 WEI International Academic Conference Proceedings, 108–124.
Samori, Z. & Sabtu, N. (2014). Developing Halal Standard for Malaysian Hotel Industry: An Exploratory Study. Procedia - Social and Behavioral Sciences. 121. https://doi.org/10.1016/j.sbspro.2014.01.1116.
Samori, Z., Md Salleh, N.Z, & Khalid, M.M. (2015). Current trends on Halal tourism: Cases on selected Asian countries. Tourism Management Perspectives, 19, 131-136. http://dx.doi.org/10.1016/j.tmp.2015.12.011
Stephenson, M. L. (2014). Deciphering “Islamic Hospitality”: Developments, Challenges and Opportunities. Tourism Management, 40, 155–164. https://doi.org/10.1016/j.tourman.2013.05.002
Timothy, D., & Iverson, T. (2006). Tourism and Islam: consideration of culture and duty. In Timothy,D. & Olsen,D. (Eds), Tourism, Religion and Spiritual Journeys (pp. 186–205). Oxon: Routledge Taylor & Francis Group.
Uysal, M., Li, X. & Sirakaya-Turk, E. (2008). “Push–pull dynamics in travel decisions”. In Haemoon Oh & Abraham Pizam, Handbook of Hospitality Marketing Management, Taylor & Francis, Abingdon, UK, pp. 412-439.
Vejzagic, M. & Smolo, E. (2011). Maqasid Al-Shari’ah in Islamic Finance: An Overview. Proceedings of the 4th Islamic Economic System Conference 2011 (iECONS 2011)
Williams, P. & Naumann, E. (2011) Customer Satisfaction and Business Performance: A Firm-Level Analysis. Journal of Services Marketing, 25, 20-32. https://doi.org/10.1108/08876041111107032
Yang, H., & Huang, L. (2017). Research on Influencing Factors on Halal Food Buying Behavior by Non-Muslim Consumers: A Case Study of Ningxia in China. Boletin Tecnico, 55(16), 688-697.
Yousaf, A., Amin, I. & Santos, J. (2018). Tourist's Motivations to Travel: A Theoretical Perspective on the Existing Literature. Tourism and Hospitality Management, 24, 1-15.
Zawawi, M., & Ramli, N. (2018). Shari’ah Compliant Hospitality Services or “Muslim Friendly Hospitality Services”: Searching for a Balance. Malaysian Journal of Consumer and Family Economics, 1, 29–37. https://doi.org/10.3929/ethz-b-000238666
