Pengukuran Kualiti Perkhidmatan: Penilaian Penyedia Kemudahan Sukan Bagi Pembangunan Atlet Majlis Sukan Negeri
Abstract
Kualiti perkhidmatan dan kemudahan sukan dalam sesebuah organisasi sering dikaitkan dengan kesempurnaan dan kepuasan. Kemudahan sukan yang lengkap untuk kegunaan atlet dalam persediaan menghadapi kejohanan akan meningkatkan kepuasan dan prestasi ke tahap yang lebih baik. Justeru, kajian ini bertujuan mengenalpasti kualiti perkhidmatan dan kemudahan sukan yang sediakan oleh Pihak Berkuasa Tempatan (PBT) bagi program pembangunan sukan prestasi tinggi Majlis Sukan Wilayah Persekutuan (MSWP). Kajian ini menggunakan kaedah tinjauan yang melibatkan 147 responden atlet yang dipilih secara persampelan rawak. Data dari instrumen SERVQUAL (service quality) dan tahap kepuasan dianalisis menggunakan statistik deskriptif. Hasil dapatan menunjukkan kualiti responsif adalah paling tinggi dengan skor min M=3.82, SD=0.833. Manakala kualiti empati menunjukkan skor min paling rendah iaitu M=3.36, SD=0.819. Hasil dapatan kepuasan atlet terhadap kualiti kemudahan sukan yang disediakan oleh pihak PBT pula menunjukkan tahap sederhana dengan skor min M=3.66, SD=0.924. Hasil kajian ini diharapkan dapat membantu pihak pengurusan MSWP membantu PBT menambahbaik kualiti perkhidmatan dan kemudahan sukan bagi memastikan atlet mencapai prestasi cemerlang pada masa hadapan.
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