The Convergence of Art and Technology: Insights into the Intelligent Transformation of Chinese Art Exhibitions

  • Ding Mengmeng Faculty of Art and Design, Universiti Teknologi MARA, Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
  • Syed Alwi Bin Syed Abu Bakar Faculty of Art and Design, Universiti Teknologi MARA, Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
  • Aznan Bin Omar Faculty of Art and Design, Universiti Teknologi MARA, Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
Keywords: Digital Art Exhibitions, Exhibition Technologies, Intelligent Museum Systems, Visitor Interaction, Cultural Digitalization

Abstract

The application of high-tech elements in Chinese art exhibitions has become a transition from the conventional approach of art exhibition to intelligent exhibition. The purpose of this research is to examine how intelligent transformation to art exhibitions has been practiced in China through the application of the following technologies: Artificial Intelligence (AI), the Internet of Things (IoT), Radio Frequency Identification (RFID), and big data analytics. This intends to find out how these technologies improve the engagement of visitors, efficiency in the management of exhibitions, and the conservation of cultural artifacts. Altogether, with the help of the literature review and the case studies of such events as the integration of 3D data into the National Museum of China and AI in the content of the 1st Digital Art China, this research assesses the applicability of these technologies for enhancing the exhibition design and the visitors’ experience. The study reveals that technology enhances the visitor experience, operations, and conservation of cultural heritage. Therefore, this study finds that the intelligent transformation of art exhibitions is necessary to enhance access and engagement of the public in art in culturally appropriate and innovative ways. The recommendations derived from the observations benefit cultural heritage managers, those who make policies on cultural and creative industries, and those who design technologies for future smart art exhibitions in China.

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Published
2025-03-10
How to Cite
Mengmeng, D., Syed Abu Bakar, S. A. and Omar, A. (2025) “The Convergence of Art and Technology: Insights into the Intelligent Transformation of Chinese Art Exhibitions”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 10(3), p. e003225. doi: 10.47405/mjssh.v10i3.3225.
Section
Articles