An Empirical Study on Consumer Behavioral Intentions towards Alipay in China

Suli Yan; Mingjie Xue; Rozita @ Uji Binti Mohammed

doi:10.47405/mjssh.v10i2.3100

Suli Yan Faculty of Business & Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia
Mingjie Xue Faculty of Business & Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia
Rozita @ Uji Binti Mohammed Faculty of Business & Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia

DOI: https://doi.org/10.47405/mjssh.v10i2.3100

Keywords: Consumers' behavioral, Attitude to use Alipay, Perceived usefulness, Perceived ease of use, Perceived trust, Perceived compatibility

Abstract

In recent years, mobile payments have revolutionized the way transactions are conducted in China through innovative methods. The main purpose of this study is to investigate the effects of consumers' perceived usefulness, perceived ease of use, perceived trust, perceived compatibility and consumers' attitude on consumers' behavioural intention towards Alipay, by using an extended version of the technology acceptance model (TAM). The method used in this study was quantitative, and the data was collected from 384 users in China. In sample selection, the non-probability sampling method is adopted. The analysis was conducted using Structural Equation Modelling and Smart PLS tools. The results show that consumers' usage attitude significantly affects their behavioural intention. Perceived usefulness, perceived trust and perceived compatibility all significantly affect consumers' usage attitudes and behavioural intentions. Perceived ease of use may influence attitudes toward usage but does not significantly impact usage intention.

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