A Study Towards Barriers of Organic Personal Care Consumption Among Indonesian Young Woman

  • Aqmalia Shafira School of Business and Management, Bandung Institute of Technology, Indonesia
  • Lidia Mayangsari School of Business and Management, Bandung Institute of Technology, Indonesia
Keywords: barriers, innovation resistance theory organic, personal care products

Abstract

In recent decades, consumers begin shifting in the use of healthy products, since people are starting to become aware of the adverse effects caused by synthetic chemicals for health. Several studies that show the global demand for organic products has risen annually, including organic personal care, that has become an inevitable trend. While women are willing to pay more on organic personal care brands, they have doubts about issues related to the ingredients of brands that promise to be all organic. This study aims to measure the influences between barriers towards organic personal care consumption among 400 young women in Jabodetabek and Bandung with the use of Innovation Resistance Theory (IRT). The research was conducted using questionnaires and analyzed using Confirmatory Factor Analysis, with SmartPLS Software. The results indicate that usage barrier, value barrier, tradition barrier have positively and significantly affected organic personal care products consumption, except for risk barriers and image barriers which have insignificant effects. These findings might be useful to create business strategies for organic personal care SMEs in Indonesia, by taking more attention towards the indicator aspect on usage barriers, value barriers and tradition barriers.

Statistics
Abstract views: 2 , PDF downloads: 2

Downloads

Download data is not yet available.

References

Aguirre, J. A. (2007). The farmer's market organic consumer of Costa Rica. British Food Journal.

Ajzen, I. (2005). Attitudes, personality, and behavior. McGraw-Hill Education (UK).

Botonaki, A., Polymeros, K., Tsakiridou, E., & Mattas, K. (2006). The role of food quality certification on consumers' food choices. British Food Journal.

Bravo, C. P., Cordts, A., Schulze, B., & Spiller, A. (2013). Assessing determinants of organic food consumption using data from the German National Nutrition Survey II. Food quality and Preference, 28(1), 60-70.

Buder, F., Feldmann, C., & Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products. British Food Journal.

Cosmos-standard (2013). Cosmetics organic and natural standard. [electronic] Available via:http://www.cosmos-standard.org/docs/COSMOS-standard-v2-21102013.pdf (Accessed on February 2020).

Darolt, M. R. (2001), The role of the consumer in the organic products market. Agroecology Today, v. 2, 8-9.

Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food?. British Food Journal.

Dimitrova, V., Kaneva, M., & Gallucci, T. (2009). Customer knowledge management in the natural cosmetics industry. Industrial Management & Data Systems.

Euromonitor International (2015). (https://www.euromonitor.com/skin-care. (Accessed on February 2020).

Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.

Grunert, S. C., & Juhl, H. J. (1995). Values, environmental attitudes, and buying of organic foods. Journal of economic psychology, 16(1), 39-62.

Gubitosa, J., Rizzi, V., Fini, P., & Cosma, P. (2019). Hair Care Cosmetics: From Traditional Shampoo to Solid Clay and Herbal Shampoo, A Review. Cosmetics, 6(1), 13.

Hair, J. F., & Black, W. C. (2009). Multivariate data analysis (7th International Economy Edition).

Hoppe, A., Vieira, L. M., & Barcellos, M. D. D. (2013). Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour. Revista de Economia e Sociologia Rural, 51(1), 69-90.

Krishna, R. and Balasubramanian, P., 2018. The significance of factors influencing consumer behaviour towards organic food products in Kochi. International Journal of Pure and Applied Mathematics, 119(12), 2641-2665. 

Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour. Food Quality and Preference, 77, 1-14. 

Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. Appetite, 143, 104402.

Lavrakas, P. J. (2008). Encyclopedia of survey research methods. Sage Publications.

Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British food journal.

Malhotra, N.K. (2010). Marketing Research: An Applied Orientation. 6th ed. Upper Saddle River, NJ: Pearson Education. 

Malhotra, N.K. (2015). Essentials of Marketing Research: A Hands-on Orientation. Essex, England: Pearson Education.

Mandese, J. (1991). New study finds green confusion. Advertising Age, 62(45), 1-56.

Matić, M., & Puh, B. (2015). Exploring consumers' purchase attitudes towards natural cosmetics. Ekonomska misao i praksa: časopis Sveučilista u Dubrovniku, 24(2), 433-448.

Mintel (2013). Natural and Organic Toiletries–UK. [electronic] Available via:http://academic.mintel.com/display/640063/ (Accessed on February 2020) 

Misra, R., & Singh, D. (2016). An analysis of factors affecting growth of organic food. British Food Journal.

Nandi, R., Bokelmann, W., Gowdru, N.V. and Dias, G., 2017. Factors influencing consumers’ willingness to pay for organic fruits and vegetables: Empirical evidence from a consumer survey in India. Journal of Food Products Marketing, 23(4), 430-451.

Neilsen. (2015). Looking to Achieve New Product Success. Nielsen Global New Product Innovation Report June. 

Philip, K., & Keller, K. L. (2009). Marketing management thirteenth Edition.  

Ram, S. and Sheth, J.N., 1989. Consumer resistance to innovations: the marketing problem and its solutions. Journal of consumer marketing.

Rana Bhat, B., 2008. Opportunitiy and Challenges of Organic Certification System in Nepal. In Proceedings of International Workshop on Opportunities and Challenges of Organic Production and Marketing in South Asia, NPG, Kathmandu, Nepal (pp. 104-108). 

Sadati, S.A., Sadati, S.A., Fami, H.S. and Del, P.T.T., 2010. Survey consumer attitude toward barriers of organic products (op) in Iran: A case study in Gorgan City. World Applied Sciences Journal, 8(11), 1298-1303.

Sandalidou, E., Baourakis, G. and Siskos, Y., 2002. Customers’ perspectives on the quality of organic olive oil in Greece. British Food Journal.

Solomon, M.R. (2002), Consumer Behaviour, 2nd ed., Financial Times Prentice-Hall, Harlow 

Statista (2017). Cosmetics Industry - Statistics and Facts. https://www.statista.com/topics/3137/cosmetics-industry/. (Accessed on February 2020).

Torres-Ruiz, F.J., Vega-Zamora, M. and Parras-Rosa, M., 2018. False barriers in the purchase of organic foods. The case of extra virgin olive oil in Spain. Sustainability, 10(2), 4610 

Transparency Market Research (2014). https://www.transparencymarketresearch.com/organic-personal-care-products.html. (Accessed on February 2020).

von Meyer-Höfer, M., Olea-Jaik, E., Padilla-Bravo, C.A. and Spiller, A., 2015. Mature and emerging organic markets: Modelling consumer attitude and behaviour with partial least square approach. Journal of Food Products Marketing, 21(6), 626-653. 

Wong, K.K.K., 2013. Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.
Published
2020-08-02
How to Cite
Shafira, A. and Mayangsari, L. (2020) “A Study Towards Barriers of Organic Personal Care Consumption Among Indonesian Young Woman”, Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(8), pp. 48 - 59. Available at: https://msocialsciences.com/index.php/mjssh/article/view/463 (Accessed: 5August2020).
Section
Articles